How to combine OKR and Agile Product Development to build what truly matters

1-Day Workshop with Tim Herbig & Sonja Mewes - April 24th, 2019

Building products by using agile principles is an effective way to grow a business. There’s no shortage of frameworks helping us to structure our development processes this way. But all too often, we tend to focus on merely producing more output (aka features) more quickly without considering the actual impact our products need to have in our user’s behavior. Yet we know that clarifying the higher reasoning behind our efforts is one of the most powerful ways to ensure that we build what truly matters.

Therefore, we need an agile goal setting system like Objectives and Key Results (OKR) which not only helps product teams to focus on outcome over output but which also enables true autonomy for them to build the best solutions. Join us for a practical one day workshop experience to learn…

  • …why thinking in impacts can drastically change your perspective on product development.
  • …what effective OKR are made of and how to use them for setting your team up for working on outcomes instead of features.
  • …how to set up your agile product development processes to support thinking and working in outcomes tomorrow.
  • …how to incorporate OKR into your agile product processes throughout all levels.


We believe in the individuality of the ‘right’ OKR setup and agile processes. Therefore, we will not only dedicate plenty of time for practical exercises but also for answering questions resulting from your unique situation.

Input and exercises include:

  • Learning about proven tactics from our own first-hand experiences
  • The concept of OKR as a learning system with a unique setup per company
  • Comparing OKR sets with and without outcome-orientation
  • Apply methods how to adjust your own OKR towards higher reasons instead of misusing it for task management
  • Understanding the concept of theme-based roadmaps and how to combine quarterly goal setting with continuous Product Discovery
  • Work through the process of combining OKR with agile routines and processes like roadmap and sprint plannings.
  • Group exercise: Design the individual processes together with other attendees.


This workshop is for:

  • Product Managers, Scrum Masters or Agile Coaches who need to solve challenges between OKR and product processes after a company wide OKR implementation
  • Executives who are looking to align the product organization with overall strategic company goals



  • Case Studies
  • Design Thinking
  • Group exercises
  • Team Retrospectives


What do participants receive? 

  • Course slides
  • Industry best practices
  • Free templates to improve your own OKR processes
  • Draft for your individual combined process


About your hosts

Sonja Mewes is founder and consultant for digital strategy and OKRs at Beautiful Future. She accompanies organizations in the agency and software industry during their implementation and development of individual OKR systems. Sonja fell in love with OKR after over fifteen years of traditional management experiences, that strongly triggered the relevance for new ways of more meaningful working environments. As co-host of the OKR Forum Hamburg, she discusses those opportunities though OKRs and other innovative working tools with an inspiring community.

Tim Herbig is an experienced product leader, speaker, and author of the book ‘Lateral Leadership: A Practical Guide for Agile Product Managers’. He previously held product roles in companies such as XING, Gruner+Jahr, and multiple startups. He believes in the creation of autonomy through alignment to enable product teams to thrive for the best possible solution instead of working through feature lists.

In addition to his devotion to enabling companies to build better teams and products, he’s also the co-organizer of the Product Tank Hamburg meetup series.

OKR and Agile Product Development Workshop €650
  • Ticket to OKR and Agile Product Development Workshop with Tim Herbig and Sonja Mewes
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OKR and Agile Product Development Workshop + 2-day Conference Ticket Bundle €845
  • With Tim Herbig and Sonja Mewes
  • Full Day Workshop - 23th April 2019
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