How can we ensure the success of our products prior to release? A business idea is only powerful if it has been validated. In this session, attendees will learn the basics of prototyping and how, by building early concepts, you can ensure its usability. Audience members will leave with an understanding of the prototyping tools available as well as how to conduct basic user testing. Applying these techniques to their startup ideas, they will then be able to build the correct product for their users.