Jeff Gothelf

Author: Lean UX, Sense & Respond

Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is Principal in Neo’s New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.
In 2013, Jeff published my first book, Lean UX: Applying lean principles to improve user experience (O’Reilly). In 2016 I published the 2nd edition of Lean UX and a new business book called Sense & Respond (Harvard Business Press)..

His work today mainly focuses on building and training evidence-based, customer-centered executive & product teams. These teams often utilize lean principles and agile software development.

My Sessions

Hacking your tractor with black market code: A Sense & Respond Case Study (Jeff Gothelf)

Hogan Mezzanine

You’re in the software business. You may not realize it yet but it’s the only way you’re scaling in the 21st century. Whether you’re in retail, financial services or health care, no industry is immune. This includes agriculture. In this rich, detailed case study Jeff will share the story of John Deere. The legendary American […]