John Cutler

Product Evangelist at Amplitude

John Cutler is keenly focused on user experience and evidence-driven product development.  He mixes and matches various methodologies — jobs-to-be-done, Lean UX, Lean Startup, customer development, and design thinking — to help teams deliver lasting outcomes for their customers.

“Team tetris and the feature factory will only take you so far. Cross-functional teams desire so much more, and my passion is helping them get there. It’s a win/win for the front-line teams, the business, and the customer and user.”

John is currently working as an independent product/UX coach. As a former UX researcher at AppFolio, a product manager at Zendesk, Pendo.io, AdKeeper and RichFX, a startup founder, and a product team coach, John has a perspective that spans individual roles, domains, and products. His viral enthusiasm has been heard through speaking engagements at Mind The Product, Agile 2015, Heart of Agile Philadelphia (2016), and various ProductCamps (Vancouver, Los Angeles, Raleigh NC) and MeetUps (Santa Barbara, Los Angeles, New York).

Mixing in some less-than-typical experiences  driving rickshaws in NYC, and touring the US with “five other weird creative people in a van playing music”  John blogs prolifically about collaboration, product development, diversity, UX research, lean startup, and user experience. Some notable posts include The Evolving Product Manager Role, Persona(s) Non Grata12 Signs You’re Working in a Feature Factory, and Stop Setting Up Product Roadmaps To Fail.

My Sessions

From Feature Factories, To Value-Creation Networks (John Cutler)

Hogan Suite

Outcomes over outputs! We’re always being forced to cut corners! Our two-year roadmap is a bunch of features! We never go back and iterate! We never go back to figure out if anything actually worked! Since posting “12 Signs You’re Working in a Feature Factory”, I have had the good fortune of speaking to many […]

Product Impact